Franchise At A Glance

Who we are and what we do?

Go Yo! is the store where you decide the flavors of yogurt, the toppings and how much of each you want because only Go Yo! allows you feel great about creating and indulging your passion for healthy and delicious tasting food. Each day, Go Yo! offers 12 varieties of self serve frozen yogurt and over 40 toppings that will make each visit to Go Yo! a new and exciting experience. Go Yo! provides healthy, nutritious and tasty yogurt creations in a fun, relaxed and customer-centric environment. Consumers of all ages have become more self-sufficient. Allowing customers to select their own yogurt flavors and toppings in the proportions they want gives people a sense of control and adds to the positive feeling about the food they are consuming.

Go Yo! creates such an 'OutOfThiSwirled' experience through our customer-centric strategy. Consumers of all ages have become more self-sufficient (e.g., we now bring our own reusable bags to the grocery store and often do our own “bagging” of our purchases). Allowing customers to select their own yogurt flavors and toppings in the proportions they want gives people a sense of control and adds to the positive feeling about the food they are consuming.

Why does Go Yo! work?

As indicated by explosive sales growth, the frozen yogurt industry has been rapidly expanding. The total frozen yogurt market in the U.S. is estimated at $18.1 billion, which is more than a ten-fold increase from a decade ago, when the market size was $1.5 billion. The fastest growing segment in this market is the healthy, probiotic yogurt. Industry analysts expect this market to continue to expand at a rapid pace. Even during the current recession the demand for frozen yogurt, especially in self-serve stores, has “escaped mostly unscathed from the teeth of the economic downturn” according to an article published this summer in the USA Today newspaper. "These groovy frozen yogurts are small luxuries at a time folks can't afford big luxuries," says Howard Waxman, publisher of the Ice Cream Reporter newsletter. "They're not selling frozen yogurt. They're selling the experience."